As an experienced
business man or woman, do you know that achieving high business growth with Technology is on a high side now?
I like to make a division between a time when there were no
computers or the Internet, and a period where their use became commonplace.
Because if you didn’t
know, already these technologies has completely transformed the world of
business.
Instead of working
with dusty ledgers, businesses today can record their data digitally.
To edit,
print and transfer as they see fit.
Recently, I was
working on tweaking an Optimum Triple Play project website.
And it was while I
was setting up the site’s homepage that my mind first strayed.
I began thinking about
the benefits of modern tech and how we’ve totally become dependent on it.
The Internet is a ‘Disruptive’ Technology like No Other
Everyone knows that
the Internet is where most of our modern-day business activity takes place.
Customers
increasingly prefer to order products and services online.
Instead of traveling
long distances to make their purchases.
And because of this
reason, many companies have started to shift their complete sales operations to
their websites.
Seeing this trend,
several industry experts have published some interesting forecasts.
They expect that in
the next twenty years or so, all buying/selling activities will take place
online.
Overall, we would be
looking at a future where physical shopping outlets would be few.
And companies would
divert their funds towards setting up a large number of websites.
And I can’t think of
a better example of how technology has opened up new possibilities for change.
I don’t only mean
this in the business sense.
If you look around, you will see the internet in action everywhere and probably in every aspect of your life.
If you look around, you will see the internet in action everywhere and probably in every aspect of your life.
There is really no
escaping on the web anymore.
This widespread
prevalence of the Internet makes its network very attractive for businesses.
However, by using it,
they can target a record number of new customers.
Companies Can Now Target Millions of Customers – and Grow
This wasn’t possible
in the olden days.
In a time when
companies only had the traditional marketing options of billboards, the
television, and radio available.
Along with all types
of print publications, of course, these promotional mediums could only reach a
few thousand customers at best.
Depending on where
and how they were used. But with the internet, there are fewer limitations.
Take the case of such
online channels as social media and Google Search.
Using them,
businesses can now reach millions of customers almost instantly.
And once people are
attracted by their ads, they can expect matching increases in sales.
Every marketing
exercise aims to reach the greatest number of people possible.
And particularly
those people who best fit a company’s ‘ideal customer’ profile.
Because good
customer outreach directly translates into larger profits.
The opposite case is
also true.
Social Media Channels are ‘Customer Goldmines’
According to
different surveys, today’s social media platforms host more than 3 billion
users.
This is easily
one-third of the global human population.
And when considered purely from the
business angle, these channels are marketing gold.
By launching
well-designed ad campaigns on them, businesses can make new customers at
lightning speeds.
And I’m not kidding!
Personally, I’ve
found Facebook campaigns to be very effective in making new customers.
The chat feature
included in every business page is quite helpful.
This allows marketers
to speak directly with the people interested in a company’s products &
services.
Using Software to Boost Sales
These days, the
internet offers all kinds of tracking ‘analytics’ software.
These tools allow
companies to target their ideal customer more effectively.
Specifically, they
provide details on:
• The exact time-period a customer stays on a
brand website
• The Customer’s Location
• The Customer’s Gender
• The Customer’s Product/Service Preferences
Recently, I was
involved in negotiating the Optimum internet price of my monthly connection
with an ISP representative.
The conversation soon
drifted towards the issue of how various tracking applications helped
organizations to discover new customers.
The sales agent took
note of my subscription journey as an example.
He explained how his
company’s marketing executives had first located me through a Google forums
search.
This was quite a
while back. And so they decided to approach me – with the result that I did
eventually sign up with them.
Author

My name is Harry Miller from India River County, and i am a Relationship Coach, Yoga maestro and a blogger. I write for Visioneclick and Charter Spectrum Cables. I try to present my critical take on the latest socio-cultural trends that dominate the blogosphere.
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