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Here is a comprehensive guide on the 8 Google Algorithm Updates 2021 and their Explanations.
If you are asking What are Google Updates or looking for the Latest Google Algorithm Update 2021, then you are in the right place.
I will share with you all you need to know about the various Google Algorithm Updates and their explanations.
When
a user enters a search query into Google, within seconds, the Google-bot goes
through millions of pages looking for the most relevant page or website that
best answers the users' question.
Unless
you have been living under a rock, you have probably entered a query into
Google before and have seen how incredibly accurate it presents these results.
All
these did not happen overnight, though; Google Algorithm Updates is responsible
for that.
Hence,
it was as a result of years of careful planning and writing of new search
algorithms, while also updating the previous ones.
Google
Search Algorithms are at the heart of its search results.
They
determine what you see whenever you search on Google.
In
this post, I will talk about the 8 major Google Search Algorithm Updates, the Problem
they Solve, and how they affect Website Ranking.
Follow me, let's see them.
Top 8 Google Algorithm Updates 2021
The following here
is the list of 8 basic Google Algorithm Updates 2021 and their Explanations.
1. Google Hummingbird
This
was one of the most ambiguous changes undertaking by Google on its search
algorithm.
Although
you will be correct to call hummingbird an algorithm update;
It
was a completely improved form of the Google Search Algorithm rather than a
minor change like other updates tend to be.
The
goal of a hummingbird was to make sure the most relevant result is at the top
of Google search.
This
was possible with the introduction of Semantic.
This
focuses on user intent to find out what a user means when they type in a query
or keyword into Google search.
Released date: 22 August 2013.
2. Google Panda
In
response to the proliferation of low-quality content on a search result page,
Panda was born.
The Google Panda is one of the Google Algorithm Update 2021.
It
aimed to prevent content that provides little to no value to the user from
Ranking.
It
analyzes pages for duplicate or copy content that appear on more than one place
on the internet.
It
also checks for those found on your site.
Another
trigger for Panda is a website with too many ads and very little content.
To
Panda, this is a sign that the publisher care very little about user
experience.
Other
factors that Panda looks out for are content farming, thin content, and
generally anything that has to do with low-quality content.
Released date: 24 February 2011.
3. Google Pirate
Several industries, like news,
movies, and music, have been fighting it for years with very little success.
EMD
stands for "Exact Match Domain," it was released to prevent site with
low-quality content but whose domain matches the search term from Ranking.
Spammy
websites are notorious for targeting high paying CPC keywords, especially those
in the financial and pharmaceutical industry.
The
name Fred was jokingly given by Gary Illyes, a webmaster trend analyst at
Google.
You
may have noticed that some search terms are given a different ranking in SERP
according to your location.
If you're asking whether Google change their Search Algorithm or you're looking for the Latest Google Algorithm Update, then this is it. Released date: 2017 till date.
Google
has been accused many times by big brands for benefiting from copyrighted
content.
Although
Google isn't responsible for publishing copyrighted content, it does help in
distributing it.
In
other to stay on the right side, the Pirate algorithm was released.
The
pirate update is one of the major Google Algorithm Updates 2021 that aims to tackle piracy on Google Search.
Preventing
site with copyrighted infringement complain from Ranking.
What
this algorithm does is to penalize a site that violates copyright laws.
Especially
those with a DMCA claim are being filtered out of search results.
Released date: August 2012.
4. Google EMD
Before
this algorithm update, if you wanted to rank for a particular keyword, all you
have to do is to buy a domain with the exact keyword.
As
with every other ranking factor in the SEO space, spammers quickly recognize
this and began abusing it.
The
result was a proliferation of poorly written content on Google's first page,
which was only ranking because they had the exact keyword in their domain
names.
It
didn't take long for Google to realize that they have been giving too much
Strength to domain names.
Hence
the EMD algorithm was released.
Google's EMD update fished out a majority of
these sites. Today,
you will still find "Exact Match Domain".
According
to Google, EMD is okay if they deliver high-quality content to the user.
Google's
EMD update is part of the Google Algorithm Updates 2021 that was only developed to target spammy sites.
Released date: 27 September 2012.
5. Google Payday
Google
payday update was supposed to clean the search result of this site and to
ensure that only those with high-quality content made it to Google's first page.
The
payday update was link-based and mainly targeted keywords with high chances of
being abused.
These
are contents with high search volume and high CPC.
Although
this update didn't affect the majority of sites;
Those
with shady links and low-quality content that targeted keywords with high CPC,
such as payday loans with high-interest rates, were especially hit hard.
Other
financial and pharmaceutical keywords with a high rate of abuse like insurance,
mortgages, gambling can also trigger Google's payday.
Google Payday is one of the Google Algorithm Updates 2021 you need to know today.
Released date: 11 June 2013.
6. Google Fred
When
a mysterious update was released in March 2017 by Google.
There
was a lot of talk in the SEO community about this update.
But
almost everyone at Google was quiet. It wasn't until a few days later that
Google confirmed the update.
Fred
mainly target pages and websites created for the specific purpose of generating
ads revenue.
Some
of these sites have very little content with ads popping up here and there.
Google Fred as one of the Google Algorithm Updates 2021, doesn't fancy clustering sites with ads
Released date: 7 March 2017.
7. Google Pigeon
For
instance, someone in, say the UK might get a different result in SERP when
searching for the same keyword with some other person in Nigeria.
This
doesn't happen for all search terms, though. Only those that Google determines
are location specific.
Searching
for the term "restaurants near me" while in the UK or Nigeria will
bring out different results.
Pigeon
is triggered when such terms are searched on Google.
The
Pigeon was created to increase the ranking of local listing in search.
Sites
with location-specific content were given priority in search based on the
users' distance and location.
Within
days of rolling out Pigeon, there were already significantly noticeable changes
to local organic Ranking.
Released date: 24 July 2014.
8. Google Core Updates
This Google Core Algorithm Update is regarded as the Bigger Updates by Google, focusing more on post keyword rankings.
The Core Updates has been in existence since 2017 but on a low-key making it transparent only on Search improvements.
However, the effects are often unknown and mostly referred to as improvements on previous Google Updates or smaller updates put together.
According to SEO's, the only way to adjust is to track and monitor the SERP of your target keywords and their rankings.
Also take note of your competitors ranking to see if their is an increase or decrease, then check out for the factors contributing to that.
Doing these will help you stay flexible and keep in touch with your Search rankings to see room for improvements.
The Core Updates is the major and most current Google Algorithm Updates 2021, so you need to know this and adjust if the update hits you.
Conclusion:
So,
this is all you need to know about the Google Algorithm Updates 2021.
Hence,
this helps you to curtail harming your site and avoid any of the Google
Algorithm Update to hit hard on you.
Notwithstanding,
the Latest Google Algorithm Update June 2020 has been rolled out and
already hitting hard.
It's
time for you to take advantage of this guide now; then, start by providing
quality content geared towards the users' search intent.
Google
Algorithm Updates 2021 will still come again, and if your site is in good condition,
it will surely favor you, and then everything will be Alright.
I
hope you enjoyed this excellent article, kindly share it with your friends who
might need it and on your social media channels.
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Sharing is Caring.
Thank
You!
hi Elochi
ReplyDeleteThanks for sharing such a useful tips with us
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