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30 July 2021

7 Cost-Effective Strategies to Promote Your Twitch Stream (FREE)


Twitch Stream Promotion

More people than ever before are starting their own Twitch Channel.

The platform offers a novel way for you to build up a side or even primary income stream (no pun intended); 

Especially if you like interacting with people, playing video games, or making any kind of video content.

But everyone starts at the bottom with Twitch, and you’ll need effective strategies to promote your Twitch Stream. 

If you want to build up a huge, loyal audience over time without emptying your wallet, then you must know these strategies.

As well learn how to get noticed on Twitch and How to Promote your Twitch Stream Channel for FREE in 2021.

Let's break down some of the best budget-friendly ways to promote your Twitch stream in details.

 

7 Cost-Effective Strategies to Promote Your Twitch Stream Channel in 2021

 

1.  Stay Active, Stream Often and Consistently

By far one of the easiest ways to promote your Twitch stream is to simply stream as often as possible. 

The more frequently you stream, the better a chance you have of your stream showing up in the primary Twitch directory. 

That’s the collection of channels that Twitch actively promotes when people land on the site’s homepage.

Plus, the more often you stream, the better odds you have of building up a solid viewer base over time. 

It’s extremely difficult to both promote your stream and to build an audience worth having (and worth basing your career over) if you only stream sporadically.

By the same token, you must decide upon and post a consistent Twitch schedule, then stick with that schedule.

Look at your current daily routine and consider how often you can Twitch for a few hours at a time. 

This will be different from person-to-person; some people have to work a day job while they build up their Twitch followings, for instance.

You should also consider setting your schedule around times when other popular streamers in your niche aren’t usually streaming. 

People who watch their content might be looking for more entertainment when their favorites step away and, if they find your stream, you might get viewers from top competitors in your niche.

Once you have a good schedule figured out, be sure to post that schedule on your Twitch homepage so people know when to expect your streams.

 

2.  Create Content Outside Twitch

Promoting your stream means interacting with the real world from time to time. You can’t just rely on digital methods to build a big audience.

Instead, you should create eye-catching content outside your stream itself. 

For example, you can create a fantastic banner for your stream and overall brand. 

The banner is the image that's displayed when your channel is offline.

If you make your banner good enough, it’ll catch viewers and inspire people to scroll down to see when you’ll be streaming next all because of its interesting design.

But what if you don’t have graphic design skills to speak of? 

That’s not a problem with tools like PosterMyWall: user-friendly software that offers over 120 Twitch banner templates for you to use. 

You can create your custom Twitch banners using this platform, boosting your stream’s professional look and drawing people to your channel faster than ever.

 

Promote your Twitch Stream


3.  Post on Social Media

You’ll also want to regularly post on social media accounts and learn how to promote Twitch Stream on Social Media. 

This technically counts as creating content outside your stream, plus acts as a way for you to interact with your fans as they grow in number.

Be sure to post regularly on platforms like Facebook, Twitter, and so on. 

The more you post, the more engaged you will be with your growing fan base and the easier it’ll be to cultivate a loyal group of viewers that follow you every time you fire up the video camera.

For instance, make a Twitter post announcing an upcoming stream. 

For a big event, showcase a montage you hire a video editor to create, or flash a cool graphic from your last stream to draw in new viewers. 

You can do the same thing with Instagram and Facebook.

 

4.  Use the Best Equipment for Your Streams

Speaking of video cameras, make sure that you use high-quality equipment. 

The best way to promote your streams, from a certain point of view, is to make your streams as top-notch as possible. 

You can't do that if you don't have great equipment.

If you’re a gamer, be sure to have a high-end gaming rig ready to go. 

Twitch viewers won’t want to watch you play games on a “Potato PC” that can’t run recently released titles with the best graphics. 

You should also make sure you have a great headset, microphone, and a high-quality web camera.

Some great gear to check out includes:

All of that can help contribute to clear sound and visuals and allow your viewers to connect with you on a personal level. 

This becomes more and more important as you interact with your audience.

 

5.  Practice Interacting with Your Audience

Yes, interacting with your audience is crucial if you want to promote your stream as a great place to hang out. 

This is called “engagement” and it’s vital if you want your Twitch to ever take off and be a long-term project.

Part of the draw for Twitch viewers in the first place is the chance that they’ll post something in your chat panel and you’ll respond. 

When you first start out streaming on Twitch, it’ll be pretty easy to keep up with people who post on your channel.

But over time, and as you build up more viewers, you’ll need to get moderators to oversee your channel; 

And you will need to develop methods so you can maintain engagement without it feeling random and overwhelming.

Some examples of this include:

  • Having a scheduled time when you answer questions posed by your audience.
  • Regularly reading out any subscription or re-subscription messages as soon as they pop up on your screen – a thank you can go a long way.
  • Taking fewer requests, especially if you’re a gamer and need a new title to check out.
  • Starting a discord group for your stream to help fans connect together, and building your audience in a roundabout way.

The bottom line is this: don’t slack off with viewer engagement as you grow your audience

The more you engage with your viewers, the more you’ll promote your channel to the people already watching, which builds viewer loyalty. 

 

6.  Make Trending Content

Another great way to keep your Twitch stream in the primary directory (and, thus, benefit from the free promotion that comes along with it) is to make trending content.

What does that mean? It depends on what niche you fill. 

If you’re a gamer, for instance, you need to make content by streaming yourself playing up-and-coming or recently popular games. 

Pay attention to what games other people are talking about, pick up a copy, and start streaming.

If you’re a different kind of streamer, you can instead fill your Twitch time with:

  • Unboxing videos of hot new items or products.
  • Making discussion Twitch streams about current events.
  • And more!

Bottom line: Twitch streaming is a media business, so you have to lean into what is currently popular and what people are talking about, at least until you become big.

 

7.  Work with Other Twitch Streamers

Streaming on Twitch can be a collaborative effort as well. 

Twitch currently allows you to set your channel to show someone else’s channel while you’re outbreak, which effectively acts as a promotion for that channel.

You can contact streamers who cover similar content as you do and work out agreements to cross stream each other's content when taking a break or not streaming. 

Contrary to popular belief, this doesn't necessarily weaken your core audience. 

In some cases, it can lead both of you to share a larger combined audience!

For one big example, the streamers Ninja and DrLupo both teamed up to promote the release of a new Hershey’s candy bar. 

Naturally, you’ll need a huge audience to get opportunities like this. 

But it demonstrates how effective cross-stream promotion can be, both to grow your audience and to take advantage of shared audience members.

 

Wrapping It Up

All in all, you’ll have the best shot at successfully and affordably promoting your Twitch stream if you follow all of the above tips. 

It takes a lot of time and effort to build up a successful Twitch stream, but all of the strategies discussed above can help you get there. 

Good luck!

 

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